Faculty First Year Seminars 197SOM3 - Digital Privacy in the Marketp
Fall
2015
01
1.00
George Milne
TU 4:00PM 4:50PM
UMass Amherst
40438
With advances in social media, mobile marketing, and the internet of things, digital privacy continues to evolve as an important business and public policy
issue of our time. This class focuses on privacy issues related to information exchange and use in the online business marketplace. This class provides an insightful overview of this topic from both consumers? and businesses? perspectives. The course content includes background about the hard to define concept of privacy, with an emphasis on the information exchange process between marketers and consumers. The nature of information exchange is reviewed, highlighting the inhibitors and promoters of the process. There is a focus on specific harms that can occur and a discussion of the marketing technologies that can lead to these harms. Also there is a review of the forms of privacy protection offered through legal, self-regulatory, and social norm avenues and thoughts about the direction of privacy protection in the future.
issue of our time. This class focuses on privacy issues related to information exchange and use in the online business marketplace. This class provides an insightful overview of this topic from both consumers? and businesses? perspectives. The course content includes background about the hard to define concept of privacy, with an emphasis on the information exchange process between marketers and consumers. The nature of information exchange is reviewed, highlighting the inhibitors and promoters of the process. There is a focus on specific harms that can occur and a discussion of the marketing technologies that can lead to these harms. Also there is a review of the forms of privacy protection offered through legal, self-regulatory, and social norm avenues and thoughts about the direction of privacy protection in the future.
Freshmen Only