Marketing 450 - Direct Marketing

Fall
2015
02
3.00
William Diamond
M W 11:15AM 12:05PM; F 11:15AM 12:05PM
UMass Amherst
35476
Introduces principles and strategies for direct marketing and database marketing; direct marketing through the use of lists, catalogs, direct mail, print and broadcast media, telemarketing, and the Internet.

Prerequisites: MARKETNG 300 or 301
Open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301 The Friday class for 450 -02 will be an online class.
Permission is required for interchange registration during the add/drop period only.
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