Marketing 491S - Sem-Small Bus Mktg

This course gives students the unique opportunity to learn and apply their business and marketing knowledge and work with a professional management consultant in "real life" business situations. It is an exceptional means for students to apply their knowledge gained in an academic setting through course work, lectures, readings, and other intellectual experiences to a real business situation. Students will work on a team, assess their client's marketing efforts, perform market research, and prepare an action plan (Marketing Plan) based upon their research. Distinguished guest speakers including small business owners and experts from a wide range of business areas will share their experiences and expertise.

This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301