Isenberg School of Management 846 - Thry & Rsrch: Sport Mrkt/Behav
Fall
2015
01
3.00
Janet Fink
TU 1:00PM 3:45PM
UMass Amherst
35604
Classroom readings, lectures, and discussion will focus on providing students with a better understanding of marketing and consumer behavior in the sport context.
This course is open to Doctoral School of Management students only.