Faculty First Year Seminars 197MKTG1 - Addressing Global Poverty

Globally, approximately 3 billion people, 40% ofthe earth's inhabitants, live on less than US $3.00 per day. This course introduces students to the real ity of poverty and the "bottom of the pyramid". Students are also presented with narratives of poverty from individuals' lived experience, macro approaches to poverty reduction and business strategies to address poverty. The issues of interest are also reviewed in different environmental contexts to provide insight into the broad diverse landscape of global poverty.

Freshmen Only