Marketing 412 - Marketing Research

Spring
2015
01
3.00
Fatima Hajjat
M W 11:30AM 12:45PM
UMass Amherst
15014
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Senior and Junior MARKETNG majors only. MARKETNG301&STAT140/1,OIM240
Permission is required for interchange registration during the add/drop period only.
Link to Campus Courses
Back to the Five College Course Schedule