Marketing 412 - Marketing Research
Spring
2015
02
3.00
Ilgim Dara
TU TH 10:00AM 11:15AM
UMass Amherst
15015
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Senior and Junior MARKETNG majors only. MARKETNG301&STAT140/1,OIM240 Friday class will be online