Marketing 450 - Direct Marketing

Spring
2015
01
3.00
William Diamond
M W 2:30PM 3:45PM
UMass Amherst
19164
Introduces principles and strategies for direct marketing and database marketing; direct marketing through the use of lists, catalogs, direct mail, print and broadcast media, telemarketing, and the Internet.

Prerequisites: MARKETNG 300 or 301
Open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
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