Sport Management 680 - StrategicMgmtIssues/SportIndus

What does it take to excel at the C-level (CEO, COO, CMO) of sports franchises? Through the integration of multiple disciplines (marketing, organizational behavior/development, law/risk management, finance, socio-cultural), this case study-based course challenges students to identify and address current strategic issues facing sport executives across a broad range of sport industries including professional teams, consultancies, college athletics, and manufacturers. Topical issues explored include entrepreneurship and the effective use of marketing and management analytics.

Open to Graduate SPORTMGT students only.