Marketing 301 - Fundamentals Of Mktg
Fall
2016
01
3.00
Easwar Iyer;Bruce Weinberg;Matthew Glennon
W 5:30PM 6:45PM
UMass Amherst
75900
82436
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Others may seek permission by emailing Meghan Smith, msmith@isenberg.umass.edu. Each student that enrolls in this section of Marketing 301, 01-LEC (75900), must also enroll in exactly ONE of the following discussion sections: 01AA-DIS (75938), 01AB-DIS (75939), 01AC-DIS (75940), 01AD-DIS (75941), 01AE-DIS (75943), 01AF-DIS (75942).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.