Marketing 301 - Fundamentals Of Mktg
Fall
2016
01AC
0.00
W 1:00PM 2:15PM
UMass Amherst
75940
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Each student that enrolls in the Marketing 301 -AC session must also enroll in Marketing 301-01 session (75900).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.