Marketing 421 - Product Strategy

Examination and analysis of factors pertinent to effective product-related decisions by marketing managers; emphasis on development of new products; management of existing product lines; product deletions, and organizational approaches to product management.

Prerequisites: MARKETNG 301

This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu