Marketing 425 - Sales&Distrb Stratgy

The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members.

This course is open to Senior and Junior Isenberg BBA majors and Resource Economics majors with Managerial Economics subplans only. Pre Req: MARKETING 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu