Isenberg School of Management 851 - Theory & Sci In Mktg

Fall
2016
01
3.00
Easwar Iyer
TH 12:00PM 3:30PM
UMass Amherst
76097
The state of marketing knowledge; content and validity of marketing thought, theories, and other substantive and methodological contributions to development of marketing science.
Permission is required for interchange registration during the add/drop period only.
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