Marketing 301 - Fundamentals Of Mktg

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Each student that enrolls in the Marketing 301 -01 session must also enroll in ONE of the additional breakout sessions; for example: 301 -AA, 301 -AB...... (as well as the -01 session).