Public Policy & Administration 697CP - ST-Comm Cmpgn&Pub Advocacy

This course introduces students to the main communication strategies to promote social change. Departing from a theoretical overview of communication campaigns for social change, the course will focus on application of the frameworks for understanding the production and critically examine strategies such as social marketing, entertainment-education, media advocacy, and peer-to-peer and group education. This class provides students with tools for designing campaigns and evaluating the relative success and failure of different communication strategies as they are currently applied in campaigns for public health, agriculture, ICT for development and poverty eradication programs.