Journalism 335 - Principles of Public Relations

Fall
2017
01
3.00
Barbara Wicks
TU TH 8:30AM 9:45AM
UMass Amherst
42056
This course addresses the principles and practices of public relations and strategic communication in the public, private, for-profit and no-profit arenas. Course includes lectures, readings, multimedia viewings and student-engaged, collaborative and classroom and online learning methods.
Open to Seniors, Juniors & Sophomores only.
Permission is required for interchange registration during the add/drop period only.