Marketing 301 - Fundamentals Of Marketing
Fall
2017
01
3.00
Easwar Iyer
W 5:30PM 6:45PM
UMass Amherst
36987
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Others may request enrollment in Marketing 301 by submitting an override form at this link: https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/bba-course-override
Each student that enrolls in this section of Marketing 301, 01-LEC (36987), must also enroll in exactly ONE of the following discussion sections: 01AA-DIS (37025), 01AB-DIS (37026), 01AC-DIS (37027), 01AD-DIS (37028), 01AE-DIS (37030), 01AF-DIS (37029).
Each student that enrolls in this section of Marketing 301, 01-LEC (36987), must also enroll in exactly ONE of the following discussion sections: 01AA-DIS (37025), 01AB-DIS (37026), 01AC-DIS (37027), 01AD-DIS (37028), 01AE-DIS (37030), 01AF-DIS (37029).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.