Marketing 450 - Direct Marketing

Introduces principles and strategies for direct marketing and database marketing; direct marketing through the use of lists, catalogs, direct mail, print and broadcast media, telemarketing, and the Internet.

Prerequisites: MARKETNG 300 or 301

Open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu