Communication 497DB - ST-Survey/Digital Behav Data

Our digital, social and civic life is increasingly powered by data. What we read, watch and buy is shaped by customization algorithms that are built based on a trove of digital behavioral data (e.g., Facebook likes and YouTube viewing history). This class will provide a broad picture of how our internet behavior is being tracked and analyzed for user psychology and public opinion as well as the implication of data mining on privacy and civic engagement. The course includes workshops in technical skills for social media data mining and visualization.

Open to Senior and Junior Communication majors only.