Marketing 301 - Fundamentals Of Marketing
Spring
2017
01AC
0.00
W 10:00AM 11:15AM
UMass Amherst
16195
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Each student that enrolls in the Marketing 301 -AC session for Spring 2016 must also enroll in Marketing 301-01 session.
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.