Marketing 437 - International Marketing

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu