Marketing 301 - Fundamentals Of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Others may seek permission by emailing Meghan Smith, msmith@isenberg.umass.edu. If you are enrolling in this section, do not enroll in any other section of Marketing 301.