Marketing 412 - Marketing Research
Fall
2018
01
3.00
Kaeun Kim
TU TH 2:30PM 3:45PM
UMass Amherst
76786
School of Management rm 126
kaeunkim@umass.edu
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Marketing Majors only. MARKETNG301&STAT140/1,OIM240 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu
Falll 2018 Class will meet in SOM0126 on TTH: Sept. 4, 6,11,13, 18, 20, 25, 27; and October 2, 4, 11, 16,18, 23, 25; meet in LAB G27 on TTH: Oct. 30, Nov. 1, 6, 8,13, 15, 2018; meet in SOM0126 on November 27,29; December 4, 6,11, 2018.
Falll 2018 Class will meet in SOM0126 on TTH: Sept. 4, 6,11,13, 18, 20, 25, 27; and October 2, 4, 11, 16,18, 23, 25; meet in LAB G27 on TTH: Oct. 30, Nov. 1, 6, 8,13, 15, 2018; meet in SOM0126 on November 27,29; December 4, 6,11, 2018.