Marketing 491L - S-Managerial Persp Markt Strat

This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu

There will be a two day class trip to Boston, MA in conjunction with this class in October 2018. Therefore, students that take this class may miss some classes on those days. The dates are to be determined closer to the Fall 2018 semester.