Sport Management 623 - Sport Marketing
Fall
2018
01
3.00
Matthew Katz
TU TH 11:30AM 12:45PM
UMass Amherst
79893
School of Management rm 112
mkatz@isenberg.umass.edu
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities. Mr. Gladden
Open to Graduate SPORTMGT students only.