Theater 493PR - S-Theater PR and Outreach Sem

Learning how to market oneself and one's work is vital to building a successful career as a performing artist. This course uses the Department of Theater's season as the real-life basis to look at marketing in a performing arts context. Students will work as a team with the Department of Theater Public Relations Director to develop and execute marketing strategies, including copy writing, promotional campaigns, working with social media, and unique performance-related outreach. Students with an interest or experience in specific marketing-related subjects such as graphic design, social media will explore how to deploy those skills in a marketing context. The course will include readings and discussions on marketing but is intended primarily as a practical, hands-on opportunity for students to build a crucial skill set for their resumes.

Dept of Theater Greenroom