Marketing 301 - Fundamentals Of Marketing
Spring
2018
01
3.00
Bruce Weinberg;Easwar Iyer
W 5:30PM 6:45PM
UMass Amherst
56860
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Each student that enrolls in the Marketing 301 -01 session must also enroll in ONE of the additional breakout sessions; for example: 301 -AA, 301 -AB...... (as well as the -01 session).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.