Marketing 301 - Fundamentals Of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only. Questions regarding enrollment in this class should be directed to the Isenberg Undergraduate Programs Office at 545-5610 or Undergrad@isenberg.umass.edu. Please do not contact the instructor regarding enrollment in this class.
If you are enrolling in this section, do not enroll in any other section of Marketing 301.