Operations & Info Management 454 - Advanced Business Analytics

This course covers topics in Advanced Business Analytics, including managerial data mining, texting mining, and web mining, and more advanced data retrieval and manipulation. Models from statistics and artificial intelligence (e.g., regression, clustering, neural nets, classification, association rule modeling, etc.) will be applied to real data sets. In this managerially focused course, students will learn about when and how to use techniques and how to interpret output. Students will also learn how to extract and manipulate data using languages such as R. Experiential exercises with data mining, text mining, and statistical analysis will be assigned using leading industry applications.

This class is open to BBA-OIM majors only. OIM 240 and 350 IT minors may enroll with permission from the Department, an override request must be submitted.

In order to request an enrollment override into this course, please use the OIM Course Override Form. Use the - OIM Course Override Request Form found at the following link.

https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising