Regional Planning 597F - ST-FramingSolutions:EffectivAd

How do you become a more effective public advocate? What do you need to know about the different audiences you want to reach? Few professional experiences are more frustrating than researching an issue, designing a carefully considered planning or policy solution, and then not being able to convince your clients, a community, or others of its significance?or that the issue even exists. For instance, why do so many strategies fail that attempt to get people to care about safe, affordable housing, climate change, the environment, immigration, education, green spaces, good nutrition, mental health, public health, poverty, or the multitude of other central concerns for the public good? We explore typical disconnects between professional and lay approaches, interpreting issues from social, cultural, political, and organizational perspectives, drawing on linguistics, sociology, ethnography, neuropsychology, public policy, and other disciplines. We then explore strategies for bridging the gaps, with each student focusing on areas of personal interest.

Open to Seniors, Juniors and Graduate students only.