Marketing 301 - Fundamentals Of Marketing
Fall
2019
01
3.00
Bruce Weinberg
W 5:30PM 6:45PM
UMass Amherst
30139
Mahar room 108
weinberg@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
ISOM, Contr 1, RES-ECON, STOCK Others may request enrollment in Marketing 301 by submitting an override form at this link: https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/bba-course-override
Each student that enrolls in this section of Marketing 301, 01-LEC (36987), must also enroll in exactly ONE of the following discussion sections: 01AA-DIS (37025), 01AB-DIS (37026), 01AC-DIS (37027), 01AD-DIS (37028), 01AE-DIS (37030), 01AF-DIS (37029).
Each student that enrolls in this section of Marketing 301, 01-LEC (36987), must also enroll in exactly ONE of the following discussion sections: 01AA-DIS (37025), 01AB-DIS (37026), 01AC-DIS (37027), 01AD-DIS (37028), 01AE-DIS (37030), 01AF-DIS (37029).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.