Marketing 301 - Fundamentals Of Marketing
Fall
2019
01AC
0.00
W 10:00AM 11:15AM
UMass Amherst
30179
Integ. Learning Center S311
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
ISOM, Contr 1, RES-ECON, STOCK Each student that enrolls in the Marketing 301 -AA session must also enroll in Marketing 301-01 session (36987).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.