Marketing 301 - Fundamentals Of Marketing
Fall
2019
01AD
0.00
W 11:30AM 12:45PM
UMass Amherst
30180
Integ. Learning Center S311
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
ISOM, Contr 1, RES-ECON, STOCK Each student that enrolls in the Marketing 301 -AD session must also enroll in Marketing 301-01 session (75900).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.