Marketing 412 - Marketing Research

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Marketing Majors only. MARKETNG301&STAT140/1,OIM240 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager.
Meeting schedule, 2:30 - 3:45 PM:

Sept. 3,5,10,12,17,19,24,26; Oct. 1,3,8,10,17,22; Nov. 19,21; Dec.3,5,10 Room ISOM0125

Oct. 24, 29, 31; Nov. 5, 7, 12, 14 Room ISOMG020