Marketing 412 - Marketing Research
Fall
2019
03
3.00
Nadeesha Bandara
M W F 12:20PM 1:10PM
UMass Amherst
30176
School of Management N125
nhbandara@umass.edu
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Marketing Majors only. MARKETNG301&STAT140/1,OIM240 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager.
Meeting schedule, 12:20 PM - 1:10 PM:
Sept. 4,6,9,11,13,16,18,20,23,25,27,30; Oct. 2,4,7,9,11,18; Nov. 8,13,15,18,20,22; Dec. 2,4,6,9, 11 Room ISOM0126
Oct. 15, 16, 21, 23, 28, 30; Nov. 4,6 Room SOMG023
Oct. 25, Nov. 1 Room HUB N125
Meeting schedule, 12:20 PM - 1:10 PM:
Sept. 4,6,9,11,13,16,18,20,23,25,27,30; Oct. 2,4,7,9,11,18; Nov. 8,13,15,18,20,22; Dec. 2,4,6,9, 11 Room ISOM0126
Oct. 15, 16, 21, 23, 28, 30; Nov. 4,6 Room SOMG023
Oct. 25, Nov. 1 Room HUB N125