Marketing 468 - Services Marketing
Fall
2019
01
3.00
Elizabeth Miller
TU TH 10:00AM 11:15AM
UMass Amherst
30158
School of Management 125
emiller@isenberg.umass.edu
In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.
Pre Req: MARKETNG 301