Isenberg School of Management 846 - Thry & Rsrch: Sport Mrkt/Behav

Fall
2019
01
3.00
Matthew Katz
W 9:00AM 12:00PM
UMass Amherst
32791
To be Announced by Department
mkatz@isenberg.umass.edu
Classroom readings, lectures, and discussion will focus on providing students with a better understanding of marketing and consumer behavior in the sport context.
This course is open to Doctoral School of Management students only.
Permission is required for interchange registration during the add/drop period only.
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