Sport Management 623 - Sport Marketing

Fall
2019
01
3.00
Matthew Katz
TU TH 11:30AM 12:45PM
UMass Amherst
33264
School of Management 112
mkatz@isenberg.umass.edu
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.
Open to Graduate SPORTMGT students only.
Permission is required for interchange registration during the add/drop period only.
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