Social Impact of Mass Media

Semester: 
Spring
Year: 
2019
Subject Name: 
Communication
Course Number: 
226
Institution: 
UMass Amherst
This course explores the influence of the mass media on the social world, particularly the media's impact on audiences. We will investigate various approaches utilized to determine if, when, and how media influence viewers, listeners, and readers. We will examine this issue from both scientific and cultural studies perspectives. Some of the questions we will consider include: How does television violence impact society and individuals? Can watching sex on television and film lead to teenage promiscuity? Are political advertisements and news coverage creating a more or less informed voter? How do people make sense of the media in their lives? The focus of this course is to understand how these questions are studied and what, if any, conclusions can be drawn from such research.
Comments: 
Open to Freshmen and Sophomore COMM majors only. COMM 121 is highly recommended before taking this course. Pre-registration questions can be directed to Course Director Professor Soo Young Bae (sooyoungbae@umass.edu).
Instructor Permission: 
Permission is required for interchange registration during the add/drop period only.
Schedule #: 
12462

Course Sections

Social Impact of Mass Media
Sect # Credits Instructor(s) Instructor Email Meeting Times Location
01 3.0 Anton Dinerstein adinerstein@umass.edu M W F 11:15AM 12:05PM Hasbrouck Laboratory room 242