Journalism 490B - PublicRelations&IntgrCommCases

Spring
2019
01
3.00
Jennie Donohue
TU TH 11:30AM 12:45PM
UMass Amherst
22404
Integ. Learning Center S412
jldonohue@umass.edu
This class uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they?ve learned to different publics/stakeholders as well as communication and business scenarios.
JOURNAL 335
Permission is required for interchange registration during the add/drop period only.