Marketing 301 - Fundamentals Of Marketing
Spring
2019
01
3.00
Bruce Weinberg;Cynthia Barstow
W 5:30PM 6:45PM
UMass Amherst
17093
Mahar room 108
weinberg@isenberg.umass.edu;cbarstow@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
ISOM, Contr 1, RES-ECON, STOCK Each student that enrolls in the Marketing 301 -01 session must also enroll in ONE of the additional breakout sessions; for example: 301 -AA, 301 -AB...... (as well as the -01 session).
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.