Marketing 301 - Fundamentals Of Marketing

Spring
2019
05
3.00
Thomas Brashear-Alejandro
TU TH 10:00AM 11:15AM
UMass Amherst
21067
School of Management 129
brashear@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
ISOM, Contr 1, RES-ECON, STOCK There are no overrides for this section once the enrollment reaches 35. Questions regarding enrollment in this class should be directed to the Isenberg Undergraduate Programs Office at 545-5610 or undergrad@isenberg.umass.edu. Please do not contact the instructor regarding enrollment in this class.
Permission is required for interchange registration during the add/drop period only.
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