Marketing 465 - Retailing Management & Techlgy

Spring
2019
02
3.00
Kathleen Debevec Witz
TU TH 1:00PM 2:15PM
UMass Amherst
17119
School of Management 118
debevec@isenberg.umass.edu
This course explores decisions facing retail buyers, managers and owners as well as electronic retailers. Topics include retailing trends, merchandise management, pricing, location, promotion, store design and customer service.

Prerequisites: MARKETNG 300 or 301
Open to Undergraduate Seniors and Juniors ISOM majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu
Permission is required for interchange registration during the add/drop period only.
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