Sport Management 321 - Sport Marketing

Spring
2019
03
3.00
Matthew Katz
TU TH 1:00PM 2:15PM
UMass Amherst
20224
School of Management 120
mkatz@isenberg.umass.edu
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.
Open to Senior & Junior Sport Management majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
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