Marketing 301 - Fundamentals Of Marketing
Fall
2020
01AA
0.00
M 1:00PM 2:15PM
UMass Amherst
63045
Fully Remote Class
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to sophomore, junior, and senior Isenberg School of Management majors, Contracting Departments-1, Resource Economics majors, Managerial Economics majors, and Stock School majors.
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.