Marketing 410 - Consumer Behavior

Fall
2020
02
3.00
Elizabeth Miller
TU TH 10:00AM 11:15AM
UMass Amherst
63023
Fully Remote Class
emiller@isenberg.umass.edu
Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301
This course is open to Senior and Junior Isenberg School of Management and Resource Economics majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
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