Marketing 412 - Marketing Research

Fall
2020
01
3.00
Claire Cha
TU TH 2:30PM 3:45PM
UMass Amherst
63010
Fully Remote Class
hcha@umass.edu
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Marketing Majors only. MARKETNG301&STAT140/1,OIM240
Permission is required for interchange registration during the add/drop period only.
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