Marketing 412 - Marketing Research
Fall
2020
03
3.00
Nadeesha Bandara
M W F 12:20PM 1:10PM
UMass Amherst
63044
Fully Remote Class
nhbandara@umass.edu
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Marketing Majors only. MARKETNG301&STAT140/1,OIM240