Marketing 465 - Retailing Management & Techlgy

Fall
2020
02
3.00
Kathleen Debevec Witz
TU TH 1:00PM 2:15PM
UMass Amherst
68601
Fully Remote Class
debevec@isenberg.umass.edu
This course explores decisions facing retail buyers, managers and owners as well as electronic retailers. Topics include retailing trends, merchandise management, pricing, location, promotion, store design and customer service.

Prerequisites: MARKETNG 300 or 301
Open to Undergraduate Seniors and Juniors ISOM majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
Link to Campus Courses
Back to the Five College Course Schedule